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Performance Marketing Manager
ZoomInfo
Marketing & Communications
Waltham, MA, USA
Posted on Wednesday, May 8, 2024
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
What You'll Do:
- Develop and implement comprehensive strategies for testing paid media assets, strategies, and partners across various digital platforms, ensuring alignment with overall business objectives.
- Utilize expertise in statistical significance, A/B testing, and experiment setup to design and execute rigorous testing protocols for evaluating the effectiveness of different media assets and strategies.
- Monitor and analyze performance data to derive actionable insights, optimize campaign performance, and maximize return on investment (ROI).
- Collaborate with internal teams and external partners to create and refine landing page copy, ensuring alignment with brand messaging and optimization for conversion.
- Oversee the end-to-end execution of in-market tests, from concept development to measurement and analysis of results, ensuring timely and accurate reporting.
- Manage paid media campaigns across various channels including paid search, social media, display advertising, video advertising, and other digital media platforms.
- Stay abreast of industry trends, best practices, and emerging technologies in digital media testing and optimization, leveraging this knowledge to improve campaign performance continuously.
- Work closely with cross-functional teams including creative, analytics, and marketing to integrate testing initiatives into overall marketing strategies and campaigns.
- Establish key performance indicators (KPIs) and benchmarks to evaluate the success of testing initiatives, regularly communicate results to stakeholders, and make data-driven recommendations for future optimizations.
- Drive overall success of paid media campaigns by leveraging data-driven insights to inform strategic decisions, optimize media spend, and deliver measurable business outcomes.
- Performs other duties as required/assigned by the manager.
What You Bring:
- Bachelor's degree in Marketing, Economics, Business, or a related field with a strong emphasis on data analysis and digital media.
- Affinity for statistical approach and methodical testing is preferred
- The ability to pivot and apply learnings at scale with a proven track record of enhancing paid media campaigns is required
- Proven track record of hands-on experience managing substantial budgets and delivering tangible results for paid media campaigns, particularly in testing and optimization.
- A proven track record of implementing budget and bid strategies, Maximum delivery optimizations, A/B creative testing, and multivariate testing across social, search, CRO, display, and other paid media programs is preferred.
- Advanced analytical skills with practical experience using statistical analysis techniques and reporting tools such as Looker Studio, Tableau, etc., to derive actionable insights from campaign performance data.
- Extensive background in managing branded efforts within the B2B SaaS industry, with a focus on testing and refining digital media strategies for optimal results.
- Data-driven and ROI-driven mindset
- Exceptional storytelling and presentation skills, enabling effective communication of testing strategies, insights, and results to stakeholders at all levels of the organization.
- Proficiency in managing paid media campaigns across a diverse range of digital platforms, including but not limited to Facebook, LinkedIn, Spotify, Reddit,
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$80,000—$110,000 USD
About us:
ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams — all in one platform.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an Equal Opportunity employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.