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Senior BI Analyst - Retail/Mobility
Shell
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Job Description:
Typically:
• Manages one or more operational information and data projects.
• Guides stakeholders in understanding analyses / outcomes and using them.
• Conducts analyses to solve patterned or variable information and data queries/problems.
• Works under broad guidance and supervision by Manager / Team Lead for complex activities.
This job profile contains generic information and does not describe individual positions or required job competencies. Grading decisions will also depend on other factors.
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Senior BI Analyst (Licensed Markets)
Job Group Level: 5
Job Location: Chennai / Bangalore
General Position Definition
- This role will be responsible for supporting analytics and insights generation for the in Shell’s Retail business
- The ideal candidate is a problem solver having an analytical mindset and passion for story telling using complex data in retail /marketing
- The candidate should have good quantitative and number crunching skills and has applied those skills in solving real world problems in marketing
- Responsible for collaborating directly with the Retail stakeholders & other partners across the globe
Purpose
- Leverage analytics, data and deep customer insights to identify and execute innovative programs that continually push market initiatives to the next level
- Support the design and development of reporting dashboards and presentations; establish templates and processes for regularly sharing out progress and results with key stakeholders
- Providing end-to-end analysis support across different application areas
- Support development of the contact strategy with ad-hoc analysis and projects.
Skills
Industry / Functional Expertise
- Continuously develop and support the ‘Insights & Reporting’ activities and be comfortable in working on complex analytics requests
- Ability to turn complex data into compelling reports to support business performance storytelling
- Storytelling using Data Visualization tools. Proficient in building, maintaining & redesigning reports and dashboards
- Run and Maintain complex analysis and manipulation of data from multiple internal and external sources
- Understands effectiveness study and experienced in planning/targeting for business activities based on learning from previous activities
- Proficiency Level: Skill-to-Mastery
Stakeholder Engagement Skills
- Working collaboratively across multiple sets of stakeholders – business SMEs, IT, Data teams, Analytics resources, etc. to deliver on project deliverables and tasks
- Identify actionable insights that directly address marketing challenges / opportunities
- Articulate business insights and recommendations (based on model output) to respective stakeholders
- Understanding business KPI's, frameworks and drivers for performance
- Proficiency Level: Skill-to-Mastery
Technology Skills
- Strong experience in specialized analytics tools and technologies (including, but not limited to)
- Power BI, Spotfire or other visualization tools
- Azure Databricks
- Python, R, SQL
- Curiosity and ability to develop new approaches and solutions by identifying opportunities to automate and digitize market processes
- Assess data availability, quality, and modeling feasibility
- Proficiency Level: Skill-to-Mastery
Special Challenges
- Must have Skills:
- Proficient in coding and creating compelling presentations for the senior stakeholders
- Easily analyzes, draws, and synthesizes important insights from complex data.
- Extremely curious and self-driven to understand business performance through data.
- Ability to translate a business or marketing question into a well-defined analytical plan that includes data requirements for technical resources to extract the necessary data.
- Rapid onboarding on projects, understanding analytics goal and working with ill-defined datasets
- Communicating technical jargon in plain English to colleagues within Data Science team and outside
- Virtual working with network of colleagues located throughout the globe
Experience
- 3-7 years of relevant experience in Retail / Marketing / Customer Analytics
- Preferred experience in Retail or E-commerce
- Great interpersonal communication and influencing skills
- Eagerness to learn and ability to work with limited supervision
- Advanced university degree in Mathematics, Statistics, Engineering, Economics, OR, etc.
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