Brand Analyst (m/f/d)
Royal Dutch Shell
Job Family Group:
September 1, 2023
Posting Start Date:
CoS and Corporate Relations
Where you fit in
This challenging role is at the center of Germany´s Corporate Relations function and vital to build, strengthen and enhance Shell’s reputation in Germany. You will play a vital role in making sure that Shell´s communication efforts are always data-driven, whether these efforts are proactive PR, reacting to news events or (co-)creating (online) campaigns. Your strategic and analytical skills will help taking impactful communication to the next level. As the Brand & Communications Analyst, you will work alongside content creators/editors, (social) spokespersons, corporate communications advisors, policy and advocacy advisors, and external agency partners to ensure Shell speaks with a consistent and compelling voice in Germany.
What is the role
Your key accountabilities will include:
Monitor and analyze social, digital, and other data to bring the 'outside in' on audience's interest in/focus on/desire to hear from Shell and to measure the success of Shell’s communications and its distribution
Share insights, develop, and maintain data reporting within Corporate Relations, its stakeholders, and Shell DE’s key businesses to maximize data-driven communications
Help write clear and concise briefings for (external) parties that create content; help external PR/Media/Brand agencies effectively deliver maximum value to Shell
Help develop new opportunities (e.g., new content formats, social media channels, digital events) in communications
What we need from you:
University level degree (Bachelor/Master) preferably with a focus on Communication Strategy, Brand Management, Digital Marketing, Campaign-Management, or Customer Analytics.
5+ years of experience in data-driven brand or communications roles, with demonstrated experience in collecting and interpreting data (e.g. to measure social and digital performance)
Tech savviness and proven knowledge of Content Management Systems, Adobe Creative Cloud plus social listening and social performance tools
Experienced in preparing and taking responsibility for data-driven impactful communication that feeds into an integrated communications plan designed to resonate across all priority audiences
Excellent analytical skills; strong people and communication skills
Fluent in German and in English
We are keen to support flexible working arrangements, subject to local regulations and legislative frameworks. If this is of interest to you, please describe in your application the type of flexible working arrangements for which you would like to be considered (e.g. part-time, job share)
Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer.