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Senior Marketing Manager, SEO & CRO (Remote)



Marketing & Communications
United States · Remote
Posted on Thursday, June 29, 2023

ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.

We’re looking for a creative, data-obsessed individual to join our Growth Marketing team. As a Senior Manager of SEO and CRO, you will help take both our landing page web optimization and SEO capabilities to the next level. This includes leading and managing a team in both the strategy and execution for two large priorities for the business. This role will be starting at a pivotal time as we expand our marketing team and continue to grow our business with new customers. We’re looking for a strategic marketer who is comfortable diving deep into the data, knows where to look to uncover insights and can collaborate with cross-functional teams.

What You'll Do:

  • Set the short and long-term vision for SEO and CRO, monitoring and identifying new trends, like generative AI, and providing a POV on the path forward
  • Lead the development of SEO and CRO strategies for the marketing team, driving growth and an increase in demand via organic traffic as well as enhancing the landing page experience for new customers
  • Develop and execute an SEO strategy including a plan for backlinks, new and existing content (onsite and blog), landing page testing, and ongoing SEO audits
  • Lead the development of the marketing landing page strategy, working collaboratively with the design and development team to ensure the website meets customer needs and expectations
  • Partner with cross-functional teams and analytics to monitor web analytics and customer data to identify areas of improvement and create initiatives to increase organic traffic and landing page conversion rates
  • Create and maintain dashboards and metrics reports on activities and tests that measure and analyze impact, providing recommendations and a plan to drive continuous improvement
  • Manage a team to develop testing and executional roadmaps for both SEO and CRO that link back to insights from quantitative and qualitative insights
  • Identify and advocate for technical and cross-functional support and resources, articulating key milestones and any opportunity sizing where relevant
  • Manage agency and vendor relationships, setting priorities during weekly/monthly meetings

What You Have:

  • 5+ years deep experience in planning and executing successful SEO strategies as well as working knowledge of website and/or landing page optimization strategies and planning
  • Mastered the art of keyword research, topic clustering, and data mining
  • Proven track record of developing and executing SEO strategies and to improve traffic and conversions
  • Strong understanding of SEO tools like SEMRush, Google Search Console, Moz, web analytics and user research
  • Expertise in A/B and other testing methods
  • Working knowledge of conversion rate optimization strategies and testing methodologies
  • In-depth knowledge of research principles and methods and experience in analyzing data, including keyword research and competitive analysis
  • Knowledge of WordPress or other content management systems, familiarity with HTML, CSS, JavaScript
  • Strong analytical mindset and Excel skills paired with a strong sense of business operations
  • Strong attention to detail and proven ability to execute against plans. Ability to manage multiple projects based on priorities
  • Excellent written and verbal communication skills

The national cash compensation range for this role is $133,000-193,000 annually*

*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).

ezCater does not sponsor applicants for work visas or legal permanent residence.

What You’ll Get from Us:

You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.

Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.

Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.

ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.

For information on how ezCater collects and uses job applicants' personal information, please visit our Job Applicant Privacy Policy.